Book Description
Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We�re overconfident. We seek out information that supports us and downplay information that doesn�t. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn�t fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better?In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, Decisive takes readers on an unforgettable journey, from a rock star�s ingenious decision-making trick to a CEO�s disastrous acquisition, to a single question that can often resolve thorny personal decisions.
Along the way, we learn the answers to critical questions like these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don�t overlook precious opportunities to change our course?
Decisive is the Heath brothers� most powerful�and important�book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference.
- Pages: 336 pages
- Author: Chip Heath
- Publisher: Crown Business (March 26, 2013)
- Language: English
- ISBN-10: 0307956393
- ISBN-13: 978-0307956392
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